IQVIA Italia hosts ‘We (will) Walk (you)’ challenge
IQVIANs in Italy help create sustainable behaviors by competing in a walking challenge, with steps exceeding the Earth’s circumference.
IQVIANs in Italy help create sustainable behaviors by competing in a walking challenge, with steps exceeding the Earth’s circumference.
They had one goal – create a healthy and sustainable habit, together.
Colleagues in our Italy office recently held a month-long step challenge, ‘We (will) Walk (you),’ to stimulate healthy and sustainable behaviors and demonstrate that together – step by step – we can go much further.
Over 300 participants on 64 teams found creative ways to get their steps in – walking to work, enjoying nature walks, running and more – resulting in a collective 48,000 kilometers… a distance exceeding the Earth’s circumference.
The winning team walked more than three million steps in just four weeks. All the success has IQVIANs already thinking about a second competition!
“We launched this challenge not expecting such enthusiasm and participation,” said Francesco Cardellini, manager, Marketing & Communications. “About a fourth of our Italia office participated in the project, reinforcing the already strong sense of the importance of adopting sustainable mobility patterns. This initiative demonstrated that good health and wellbeing can be a core enabler of employee engagement.”
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