AdTech Operations Specialist

Location: Spain/Portugal

Job Overview:

As part of the global digital teams, you will help expand HCP omnichannel engagement on digital, by leading the setup and management of tracking and marketing tagging systems across paid media channels. You will also build data and advertising monetization capabilities across partner’ supply and support in data collection integration.

You will work closely with product, sales and partnership teams to build capabilities based on market needs.

You will be responsible for the implementation and optimization of customer experience strategies aligned with client objectives.

You will build cross-functional relationships with different stakeholders: operations, partnerships, compliance, legal

Responsibilities:

• Set up and manage tracking and ad serving operations across paid media channels (display, social, direct, SEA): ad trafficking, campaign management, inventory management and forecasting, campaign reporting & optimization, as well finance reconciliation.
• Enable omnichannel capabilities through ad monetization
• Participate in the onboarding of relevant technologies for tracking and ad monetization (ad serving, DMP, CDP, etc)
• Work with partnership team to evaluate partner needs and requirements
• Collaborating with internal stakeholders and third-party vendors, in enhancing monetization strategies, refining targeting capabilities, streamlining operations, and safeguarding data privacy.
• Design and optimize internal tools to streamline operations and boost efficiency.
• Troubleshooting and Support: Actively monitor, diagnose, and resolve ad-related issues across various platforms to ensure minimal disruption to advertising operations.
• Subject matter expert for GAMAM technology stack (Google, Meta, Amazon,)
• Provide insights & intelligence to publisher partners and product teams

Qualifications:

• Knowledge and Experience across media platforms, including Campaign Manager, Search, Facebook Business Manager, experience in advertising technologies (SSP, DSP, DMP, ad server), tag management
• Proven experience in data and advertising monetization, ad serving and data layer implementations.
• Previous experience in a publisher company
• Good communication skills (English)
• Minimum 5 years’ experience in digital marketing implementation, web analytics, or a similar role.
• Proficiency in Tag Management Systems (e.g., Google Tag Manager), web analytics tools (e.g., Google Analytics), and data layer concepts.
• Knowledge in AI/Machine Learning and data engineering is a plus.

IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com.

At IQVIA, we believe that diversity, inclusion, and belonging empower our mission to accelerate innovation for a healthier world. We create a culture of belonging by valuing the perspectives of all talented employees worldwide and providing them with the opportunity to power smarter healthcare for everyone, everywhere. When our talented employees bring their authentic selves and their diverse experiences to work, they enable us to accomplish extraordinary things. Multifaceted thought processes spark innovation. Multi-talented collaboration harnesses innovation to deliver superior outcomes.