IQVIA Digital is focused on data-driven healthcare digital marketing innovations. We are charting new territories in the world of healthcare, combining the power of digital media marketing with data-centric solutions for Healthcare Providers (HCP) and Direct-to-Consumer (DTC) markets. 

Description:

As a Product Manager for our HCP and DTC Measurement Services offerings, you are focused on enabling our Measurement value proposition through clients services. Your goal is toclosely partner with the Senior Product Manager to streamline our offerings portfolioand scale our business.You have a keen eye for gaps in our current offerings and an innovative mindset for filling them. You are a highly skilled market analyst with a proven ability to strategize the full lifecycle of a product, from conception to release, revamping to upgrades.

As part of our Measurement Enablementteam, you guide our product direction across various healthcare verticals, focusing on providers, publishers, and channel partners, with the opportunity to innovate and help to shape healthcare industry standards for media measurement and optimization. You work in close partnership with our Platform Team, our Innovation Team, and our Data ManagementTeam.

Responsibilities:

• Own offerings requirements and execution for a core set of existing and new product offerings and tie owned initiatives to strategic business objectives.

• Own your product prioritization, functionality and scope definition to bring value to customers, while providing constant feedback to ensure white glove product delivery.

• Support the complete product lifecycle, from conception to launch through GTM sales support, managing iterative improvements based on customer feedback and market developments.

• Bring best practices from data visualization and user experience to create requirements and features that will meet customer and business needs.

• Ensure collaboration across product teams to drive unified client experience and consistent measurement. 

• Engage with key stakeholders across different healthcare verticals to understand their unique needs and challenges. Translate these insights into robust and innovative product solutions that provide measurable value.

• Build strong partnerships with multiple teams: advanced analytics, partnerships, delivery, and data management to drive product enhancements.

• Collaborate closely with Marketing to develop product positioning and messaging and produce necessary go-to-market support.

• Conduct market and profitability analysis and opportunity cost analysis.

• Navigate the complex data privacy and security landscape, developing products that adhere to stringent industry standards and regulatory requirements.

• Ensure any regulatory or enterprise compliance impacts are accounted for in product and communicated to the team.

• Stay abreast of industry trends, competitive landscape, and emerging technologies through continuous market research. Utilize these insights to inform product strategy and maintain a competitive edge.

Requirements:

• Bachelor’s Degree in Mathematics, Statistics, Econometrics, Healthcare Informatics, Business, or a related field; an advanced degree or MBA is preferred.

• Experience and working knowledge of IQVIA data set is preferred.

• At least 5years of product management and / or ownership experience, preferably in a healthcare technology or data-focused organization,with a track record of driving high-performing productand solutions.

• Ability to deliver against set objectives and timelines, defined through roadmap planning and prioritization.

• Excellent interpersonal and communication skills.

• Ability to distill complex challenges and bring forward simple solutions for at scale socialization.

• Comprehensive understanding of healthcare data, HCP and DTC identity, digital media marketing, and the intricacies of data privacy and security.

• Demonstrated passion for healthcare technology and a commitment to leveraging data-driven innovation to improve healthcare outcomes.

IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world.